Heather Moore


The only thing worse than being misunderstood is being misrepresented.

An example is FishingBooker. Its claim to website followers is it’s “the biggest online travel company that specializes in organizing fishing trips all over the world.” It operates in six continents and has done PEI a great injustice.

The content used to reference this province in a recent release, Best Family Fishing Towns in Canada, falls into the category of misdirected and provocative.

The sub-heading for the section on PEI was as anticipated ‘Charlottetown, Prince Edward Island’ followed by a “coastal gem like no other.”

We can hardly argue with that but the barb on the hook dulls a few paragraphs later where it states, “Prince Edward Island is world-renowned for its Bluefin Tuna fishery and has seen plenty of 1,000+ lb Bluefins over the years. Most of the Bluefin fishing charters depart from the northern side of the island but thankfully, all of these are just half an hour away.”

Starting to smell rotten bait yet?

If the authors of this online promotion had done their homework they would have learned that North Lake is the Tuna Capital of the World. They could have boasted that North Lake hosts the world-famous Canada International Tuna Cup Challenge.

This spectacular event draws sport fishers from countries as far away as India, Denmark, France, Russia, Germany, Norway, South Africa, Japan, Italy, South America, the United Kingdom, United States and Canada.

Website followers would also have been told the people of North Lake, Souris and all surrounding communities have worked long and hard to establish this first-class all the way event as a resounding success.

The article could also have shared that the 48th annual Tuna Cup, which creates employment for charter boats and hired hands, will be held September 18-21 in 2019.

But alas PEI, more specifically the eastern region, was robbed. Too often we are overlooked or assumed to be a Reader’s Digest ‘condensed’ version of tourism and lifestyle.

To know PEI is to experience the culture first-hand. To appreciate its value visitors must meet the people who live here year round and engage in activities created and enjoyed by residents.

The article goes on to reference Confederation and the oh so typical drawing card, Anne of Green Gables and a few other attractions. Both important but not a pinnacle part of this province.

Typically it concludes with Cavendish, describing it as one of the most beautiful sandy beaches in all of Canada. The concept that the north shore has the best beaches is as outdated as it is inaccurate. There was no mention of the warm waters of Northumberland Strait or Basin Head in eastern PEI and the closest semblance to a tropical island in the province.

The article falls drastically short saying only that “there are a number of rivers on the island. In these waters, you’ll be able to catch good-sized Steelhead and Brook Trout.”

Factually, there are more than 100 rivers on PEI and fish of a variety of species can be caught in the majority of them.

C’mon people do your research - at the very least source your information from someone who knows what they’re talking about - perhaps an Islander. Better yet, come to PEI and see what we’re all about.

Heather Moore is editor of The Eastern Graphic. She can be reached at editor@peicanada.com

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