On July 14, a new permanent display was uncovered at the Canadian Potato Museum in O’Leary. Representatives from Sobeys, PEI Potato Board, WP Griffins and the museum were on hand for the unveil.
“It is really important to have a display like this at the museum because it shows the great partnerships we have had with WP Griffin’s and Sobeys,” said Billy MacKendrick, Canadian Potato Museum chairperson. “Those really community minded organizations have helped us become an integral part of tourism in West Prince.”
The display honours the contributions of WP Griffin Inc and Sobeys for their part of a three year fundraising program which has raised $114,500 for the museum from the sale of potatoes in Atlantic Canadian Sobeys stores. In the last three years, Heritage Netted Gems from WP Griffin Inc of Elmsdale were sold at Sobeys and Foodland retail locations in Atlantic Canada, with 25 cents from each bag going to the potato museum.
“This promotion all started when we were approached a few years ago by Billy MacKendrick on behalf of the museum, to consider working together with the museum on this promotional idea,” said John Griffin, WP Griffin president. “It was an easy decision for us, WP Griffin, a local potato company, to get involved. This is a great asset for the community and tourism industry here in PEI. It also helps connect the people with the potato industry.”
Mr Griffin also added, “We are proud to support local organizations in our community such as the great work being done at the Canadian Potato Museum. The success of the program has surpassed our expectations and through the hard work of our employees, we were able to pack more than half a million ten pound bags of potatoes through this promotional program.”
“To raise over $100,000 over the last three years is no small feat,” said Greg MacDonald, general manager, PEI Potato Board. “It is almost a half a million bags and if you put those bags all together in a chain - they would extend from O’Leary to Montague. That is a tremendous amount of potatoes.”
“It’s been very successful,” said Donna Rowley, Canadian Potato Museum manager. “So we wanted a permanent display here at the museum for everyone to see.”
“We recognize the importance of celebrating local history and culture,” said Chris Kemp, category manager of produce for Sobeys. “On our journey to help Canadians eat better, live better and do better, Sobeys is proud to support local and community causes to give back to the regions such as the Potato Museum.”